How do you give experimental biomaterials research a physical presence beyond the lab?
Mimotype is pioneering Optically Active Proteins (OAPs) - bio-inspired materials that bring programmable light interactions to soft matter systems. We collaborated with Mimotype to shape a coherent brand experience and physical product vision that makes its scientific innovation accessible, engaging, and inspiring to diverse audiences. From researchers to partners, early adopters to investors and board members, the vision communicates a clear positioning of Mimotype's future market fit.
Explore the web page:
Translating quantum biology into a tangible product vision.
Mimotype's goal is ambitious: create the first hybrid bio-optoelectronic chip for tissue engineering and soft-matter systems. But cutting-edge biomaterials research often remains abstract, trapped in lab notebooks and academic papers.
Our challenge was to transform their breakthrough science into something tangible: a physical prototype that communicates potential to collaborators, investors, and research institutions. MESMER01 needed to feel real, even as the technology itself pushes into uncharted territory.
We partnered with Mimotype to design MESMER01, their first-generation bio-optoelectronic chip. The prototype integrates magnetically sensitive fluorescent proteins (mScarlet3–FMN) with advanced semiconductor substrates, enabling magnetic-field-tunable fluorescence and field-responsive electron transfer at room temperature.
Our role spanned product design, prototyping, and brand development, shaping the chip's form, function, and how it would be demonstrated to the world. The result is a platform that combines biocompatibility, deep-tissue red emission, and quantum-level spin sensitivity.
A chip designed for the future of biosensing
Born from the constraints of handling fluid systems in a laboratory desktop environment, the biosensor reimagines the act of analysis as a physical interaction. The handle becomes both interface and instrument, a first of its kind.
With a circular motion, the sensor opens and closes, initiating the analytical process. As the mechanism unfolds, a display is revealed, tracking time and visualizing the sensor’s development, turning an invisible process into a tangible moment.
We created a comprehensive visual language for Mimotype that goes beyond the physical product itself. This design system translates consistently across every brand touchpoint, ensuring coherence across all platforms. We shaped both the visual and digital language, creating harmony where physical and digital products converge.
The physical prototype and brand system have positioned Mimotype at the forefront of bio-optoelectronics, demonstrating that deep-tech innovation can be both scientifically rigorous and visually compelling.
Demonstrator & Design
WINT Design Lab
Assistant
Louis Widmer